We work with clients to build, maintain and manage reputation
Our clients ask us to help them look after their greatest asset - their reputation. We take that very seriously.
"We bring together expertise in policy, politics and positioning to help clients build, maintain and manage reputation."
Reputation drives your ability to run and grow your business, achieve outcomes, deliver for your customers or stakeholders and create change. We work with organisations to help them build, maintain and manage their reputation.
With extensive experience working in and with the media, in politics and within business, we see things from all perspectives and use these insights to help clients position themselves and communicate through complex challenges. Our work covers the breadth of internal and external communications activities.
Our integrated service means we bring all the components together to help organisations position themselves and build their reputation, in line with their business objectives.
Our Services
We develop and implement strategies based on a comprehensive understanding of our clients, their organisational context and desired outcome.
To help clients build, maintain and manage reputation, York Park Group’s services include:
- Communication strategies and frameworks
- Stakeholder identification and mapping
- Narrative and messaging development
- Media and PR
- Positioning and strategic communications advice
- Issues and crisis management
Our Training
We deliver media and presentation training that provides clients with the confidence to deliver a clear and consistent narrative and engage effectively with media.
Built on years of providing training to Chairs, CEOs and Cabinet Ministers, our aim is for clients to maintain their personal style in front of a camera or on stage, while also staying on message.
Our sessions are tailored to individual clients with a combination of theory and practice, which can include:
- Engaging with media
- Preparing for interviews and key message delivery
- Interview techniques and navigating difficult questions
FAQs
What is Issues Management?
In most cases, organisations have time to prepare for an issue, and to potentially mitigate or minimise any reputational damage that may result. Managing any issue should include not just the operational response, but also a comprehensive communications plan which considers the range of scenarios that might unfold.
Some of the questions to ask when preparing an Issues Management Plan should include: What’s happened? Who do you need to tell? What can or do you need to tell them? When will you tell them? How will you tell them? How will they respond or react?
What is the difference between an issue and a crisis?
Issues can generally be prepared for and managed. An issue becomes a crisis, when the planned becomes unplanned. In a crisis, you may need to make decisions or share information without having all the facts available; things are unfolding and need to be managed in the moment.
Can all issues – or crises – be prepared for?
Broadly speaking, yes. For every organisation, there will be a range of potential risks that can generally be identified: physical incidents, cyber incidents, employee incidents, organisational incidents etc. The specific details will vary, but the nature of the incident can broadly be predicted and prepared for.
Ensuring you have an up-to-date Crisis Communications Plan is critical, which clearly sets out processes, stakeholders, messaging, and template materials.
When should we engage communications experts to manage an issue?
As soon as possible. Preparedness is key to effective issues management and minimising reputational damage.
Contact Us
Get in touch for more information
Advocacy
We work with clients to engage with and advocate to key stakeholders
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