Specialist in

Executive and Board Strategy and Positioning
Transaction Communications and Regulatory Approvals
Activist Stakeholder Management and Mitigation

Sean Sammon

Managing Partner

0417 137 419

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Specialising in

Executive and Board Strategy and Positioning
Transaction Communications and Regulatory Approvals
Activist Stakeholder Management and Mitigation

Biography

Sean Sammon consults and advises governments, executives and companies. He has worked on regulatory matters, crisis briefs and stakeholder activist campaigns.

A former government advisor, Sean was previously CEO of the government relations arm of a global communications business, a marketing business specialising in Chinese Australians. He founded York Park Group in 2020. Sean is currently on the Board of The Parenthood, an advocacy body for parents and children, and actively supports multiple not-for-profits with a focus on regional Australia.

Sean has a broad network across politics, media, sport and business. His approach to understanding and managing stakeholders has helped clients successfully manage responses to government legislation and regulatory change, community-led campaigns and complex transactions.

Client Highlights

Provided advice and strategic direction to a company that led to the establishment of a national corporate affairs team and increased government work from $40 million to more than $5 billion
Assisted with reputation management and repair of key relationships for a high-profile organisation resulting in rebuilt trust, a new executive and strengthened governance arrangements
Mitigated community angst for a large-scale infrastructure project protecting the reputation of the project owner and strengthening relationship with government
Translated technical language and expert advice into an advocacy campaign to reduce regulatory requirements and improve relationships with key state and federal regulators

Our Team

Our clients receive specialist advice from senior and experienced leaders, with support from motivated and intelligent team members.

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Evelyn Ek

Partner

Elliot Stein

Partner

Geoff Walsh AO

Executive Chairman

Emma O'Sullivan

Senior Associate

Jacob Hopgood

Associate

Fleur Wackett

Associate

Strategy and Reputation

Your reputation underpins your ability to navigate challenges and create opportunities

Reputation drives your ability to run and grow your business, achieve outcomes, mitigate risks, engage with stakeholders and create change. We work with clients to build, manage and protect their reputation.

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Public Affairs

Your relationships and influence are critical to understanding and informing policy and regulatory landscapes

Government is either ‘the’ stakeholder or ‘a’ stakeholder. Policy changes, new regulations and shifting public opinion can impact opportunities and plans. We advise and support clients to influence decision making, and to ensure the right people hear the right messages.

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Transaction and Financial Communications

A clear position, consistent narrative and stakeholder knowledge is core to a successful transaction.

We support clients through commercial and organisational transformations, and market or activist challenges. We help protect and strengthen reputation and value through preparation, and by building trust with and managing stakeholders to mitigate risk and generate support.

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Transaction and Financial Communications

Crisis and Issues Management

Preparation and a comprehensive response determines your ability to navigate and recover from a crisis or issue

We work with clients to prepare for, manage and respond to crises and issues. We provide the expertise and strategic counsel to ensure you communicate with clarity and confidence.

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