Your relationships and influence are critical to understanding and informing policy and regulatory landscapes

Leaning on decades of political and public affairs experience, we understand the intersection of politics, legislation, regulation and bureaucracy.

“We combine politics, policy and positioning to help organisations influence key decision makers and stakeholders.”

Government is either ‘the’ stakeholder or ‘a’ stakeholder. Policy changes, new regulations, and shifting public opinion can impact opportunities and plans. We advise and support clients to influence decision making, and to ensure the right people hear the right messages.

York Park Group identifies key decision makers, and creates opportunities to insert your needs into the political and regulatory landscape of the day. We leverage our political and bureaucratic knowledge and experience to support clients going through regulatory-related issues and processes, parliamentary inquiries and consultations, and FIRB and transaction-related approvals processes.

Our Services

We help clients build meaningful and lasting relationships with stakeholders across politics, the bureaucracy, and political sphere.

To position our clients to inform and influence the political and regulatory environment, York Park Group’s services include:

Policy and regulatory strategic advice
Stakeholder mapping and engagement
Policy analysis, intelligence and insights
Submission development
Committee appearance support
Lobbying advice
Research and polling-informed messaging and campaigns

York Park Group Policy and Advocacy Statement

For clients where we feel we can act as an appropriate advocate, York Park Group registers itself on the relevant Lobbyist Register and acts as their lobbyist.

Our Policy and Advocacy Statement

FAQs

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What is Issues Management?

In most cases, organisations have time to prepare for an issue, and to potentially mitigate or minimise any reputational damage that may result. Managing any issue should include not just the operational response, but also a comprehensive communications plan which considers the range of scenarios that might unfold.

Some of the questions to ask when preparing an Issues Management Plan should include: What’s happened? Who do you need to tell? What can or do you need to tell them? When will you tell them? How will you tell them? How will they respond or react?

What is the difference between an issue and a crisis?

Issues can generally be prepared for and managed. An issue becomes a crisis, when the planned becomes unplanned. In a crisis, you may need to make decisions or share information without having all the facts available; things are unfolding and need to be managed in the moment.

Can all issues – or crises – be prepared for?

Broadly speaking, yes. For every organisation, there will be a range of potential risks that can generally be identified: physical incidents, cyber incidents, employee incidents, organisational incidents etc. The specific details will vary, but the nature of the incident can broadly be predicted and prepared for.

Ensuring you have an up-to-date Crisis Communications Plan is critical, which clearly sets out processes, stakeholders, messaging, and template materials.

When should we engage communications experts to manage an issue?

As soon as possible. Preparedness is key to effective issues management and minimising reputational damage.

Strategy and Reputation

Your reputation underpins your ability to navigate challenges and create opportunities

Reputation drives your ability to run and grow your business, achieve outcomes, mitigate risks, engage with stakeholders and create change. We work with clients to build, manage and protect their reputation.

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Transaction and Financial Communications

A clear position, consistent narrative and stakeholder knowledge is core to a successful transaction.

We support clients through commercial and organisational transformations, and market or activist challenges. We help protect and strengthen reputation and value through preparation, and by building trust with and managing stakeholders to mitigate risk and generate support.

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Transaction and Financial Communications

Crisis and Issues Management

Preparation and a comprehensive response determines your ability to navigate and recover from a crisis or issue

We work with clients to prepare for, manage and respond to crises and issues. We provide the expertise and strategic counsel to ensure you communicate with clarity and confidence.

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