Most people would have never heard of CrowdStrike until what was supposed to be a routine update sent businesses around the world scrambling to reassure and respond to customers and clients when very little information was known.

This situation was unprecedented... but, when most organisations face a crisis, it’s often for the first time or is a unique situation.

York Park Group Partner, Evelyn Ek, shared some tips with the Victorian Chamber of Commerce and Industry about communicating during a crisis:

• Have a plan
• Be open and transparent
• Consider all the scenarios

You can read the full article here.