A clear position, consistent narrative and stakeholder knowledge is core to a successful transaction.

Being in control of your narrative and having a strong reputation is vital to drive value and protect your position in any transaction or stakeholder activist defence.

“You need a clear position, a defined narrative and strong understanding of all stakeholders to succeed in either growing or protecting your business.”

We support clients through commercial and organisational transformations, and market or activist challenges. We help protect and strengthen reputation and value through preparation, and by building trust with and managing stakeholders to mitigate risk and generate support.

When your company is at a pivotal moment - from announcing a key acquisition, to protecting against shareholder or competitor activism - the strength of your reputation and ability to effectively communicate and to mobilise stakeholders, both internal and external, is vital to any form of success.

Our integrated services across stakeholder engagement, navigating regulatory processes, and issues management supports our clients through commercial and organisational transformations and market or activist challenges.

We have supported organisations and their external advisors – lawyers and banks – to protect against competitors’ expansion and stakeholder challenges, ACCC risks, mergers and acquisition, company integrations, and voluntary administration and insolvency processes.

Our Services

To help companies during organisational transformations, mergers and acquisitions, complex transactions, and stakeholder challenges, York Park Group’s services include:

Merger and acquisition communications
Media and PR
Stakeholder activist defence campaigns
Regulatory and foreign investment approvals support
Company integration and organisation communications
Financial and insolvency communications

FAQs

Get in Touch

What is Issues Management?

In most cases, organisations have time to prepare for an issue, and to potentially mitigate or minimise any reputational damage that may result. Managing any issue should include not just the operational response, but also a comprehensive communications plan which considers the range of scenarios that might unfold.

Some of the questions to ask when preparing an Issues Management Plan should include: What’s happened? Who do you need to tell? What can or do you need to tell them? When will you tell them? How will you tell them? How will they respond or react?

What is the difference between an issue and a crisis?

Issues can generally be prepared for and managed. An issue becomes a crisis, when the planned becomes unplanned. In a crisis, you may need to make decisions or share information without having all the facts available; things are unfolding and need to be managed in the moment.

Can all issues – or crises – be prepared for?

Broadly speaking, yes. For every organisation, there will be a range of potential risks that can generally be identified: physical incidents, cyber incidents, employee incidents, organisational incidents etc. The specific details will vary, but the nature of the incident can broadly be predicted and prepared for.

Ensuring you have an up-to-date Crisis Communications Plan is critical, which clearly sets out processes, stakeholders, messaging, and template materials.

When should we engage communications experts to manage an issue?

As soon as possible. Preparedness is key to effective issues management and minimising reputational damage.

Strategy and Reputation

Your reputation underpins your ability to navigate challenges and create opportunities

Reputation drives your ability to run and grow your business, achieve outcomes, mitigate risks, engage with stakeholders and create change. We work with clients to build, manage and protect their reputation.

view Service

Public Affairs

Your relationships and influence are critical to understanding and informing policy and regulatory landscapes

Government is either ‘the’ stakeholder or ‘a’ stakeholder. Policy changes, new regulations and shifting public opinion can impact opportunities and plans. We advise and support clients to influence decision making, and to ensure the right people hear the right messages.

view Service

Crisis and Issues Management

Preparation and a comprehensive response determines your ability to navigate and recover from a crisis or issue

We work with clients to prepare for, manage and respond to crises and issues. We provide the expertise and strategic counsel to ensure you communicate with clarity and confidence.

view Service